CEO & Chief Creative Officer
Ashlee attended Georgia State University journalism school where she spent years writing for the associated press and honing her on camera skills.
She went onto to be a television anchor and personality on networks such as The Style Network, CNN’s “Headline News,” Headline News After Dark, NBC’s “Atlanta & Company just to name a few.
Ashlee was quickly deemed amongst networks as the “go to beauty expert” and began producing her own beauty segments for shows that included “The Chat”, “Good Morning Texas”, “Good Morning Phoenix”, “Great Day Houston” and “The Now” on Fox just to name a few.
During that time she created an all organic scrub that is now sold in over 16 countries. Ashlee created the product in her bathroom after much research, designed the packaging, marketing and sales strategy to build a team that ultimately metamorphosed women’s bodies post baby. Ashlee and her infamous product line were featured in the July 2015 issue of Vogue Magazines “Must Have Summer Beauty Products” making her scrub a household name.
Next on this woman’s agenda: Ashlee fostered and led a women’s menstruation movement that paved the way for millions of women to have a voice! She created the first “tax free tampon” which revolutionized the most taboo topic. Representing the majority; she was a keynote speaker at Politicon alongside the most prominent names in news and politics such as Anne Coulter, S.E. Cupp, Bill Nye, Barbara Boxer and Wendy Davis to name a small few. Ashlee continues to speak all over the nation using her platform and voice for women.
After years in the television industry; Ashlee has joined forces with creative mastermind, Chris Clarke, writing and art directing television commercials. Ashlee’s ultimate dream is to create content that expands the mind so we all take a moment to see “life” through the lens a bit differently than before; working towards the congruent evolution of brands and people “together” building a better world.
Ashlee and Chris recently teamed up to co-produce the adaptation of the movie, Tootsie, into a Broadway musical-comedy. Their production debuted on Broadway in April, 2019, and has since earned 11 Tony Award nominations and 2 Tony wins for Best Leading Actor in a Musical and Best Book of a Musical. Tootsie has also garnered awards from the Outer Critics Circle, Drama Critics’ Circle, and Drama Desk Awards as well as rave reviews from publications including the New York Times and Variety. Be ready for their next Broadway hit, coming in 2020!
Chief Strategy & Data Officer
A pioneer in 360˚ communications planning, Richard has been the strategic architect for leading marketers, agencies, and media companies for over two decades. He’s authored strategies for brands including TD Ameritrade, Dos Equis, Schwab, Intel, Jaguar, Nestle, Exxon Mobil, Volvo, Sony, Polaroid and Lockheed Martin.
Prior to joining Nitro C, he’d been busy helping FedEx embrace digital culture, designing an enterprise marketing approach for TD Ameritrade, developing Bloomberg media’s Bloomberg Green channel and developing next-generation growth strategies for High Tower Advisors.
Prior to his move to California in 2018, he was Chief Engagement Officer for Havas Worldwide Advertising; where he led the integration of creative, media and insights, as well as the agency’s data strategy practice. In addition to working directly with the agency’s top clients, he co-authored Havas’ global strategic approach and ground-breaking Brand Momentum Study.
He got his start in media planning and buying, ultimately leading media planning for Omnicom’s DDB before making the shift to communications and creative strategy.
He’s Chairman Emeritus of BPA International, the global media accountability organization, a Havas Lecturer at Princeton, and the author of The Good Life 2.0, A Roadmap for Sustainable Living for the WBCSD; an organization of 200 of the worlds’ largest companies committed to a sustainable world.
Escaping a lifetime of New York winters, he now lives in Santa Cruz, California where he plays bass with his surf rock band.
Group Planning Director
Tristan graduated from the Wisconsin School of Business in 2013 with a BBA in Finance, Investments & Banking and began working for Kimberly-Clark on the Kleenex brand as a Financial Analyst, building and managing budgets and performing cost analysis. An interest in building great brands led her to accept a job with Amazon as a Brand Specialist, using analytics and relationship management to drive growth.
For the last seven years at NitroC, Tristan has developed brand, creative and sales strategies for brands across industries, ranging from iconic CPG brands of Mars Chocolate and AB InBev, retailers like Sprouts Farmers Market, Academy Sports + Outdoors and Jockey, as well as startups like Tattooed Chef, Citizen, and HelloFresh.
Brad is Managing Director of NitroC, overseeing account management and integrated operations.
Previously, Brad was the senior leader in Omnicom’s The Marketing Arm NY office, responsible for Pepsi and NBA businesses. His strategic and creative acumen resulted in two Clio awards for the NBA and WNBA, two Cannes Lions for Pepsi’s Uncle Drew long form branded content series and a Clio for Pepsi’s Back to the Future promotion.
Prior to joining TMA, Brad was the senior account leader on Miller Beer at Saatchi & Saatchi and was instrumental in turning around Miller Lite sales with a new creative campaign. In addition, he created the first global positioning for Vita Coco coconut water.
A long-time BBDO veteran, Brad worked on the Cingular Wireless brand launch and oversaw all of their national sports sponsorships and local team deals. He managed the highly awarded Foot Locker campaign that merged the brand into pop culture with TV spots, social videos and long form productions featuring top NBA and NFL athletes and celebrities. As integrated brand leader for Lowe’s Home Improvement, Brad managed a twelve-agency integrated team, production budgets, as well as, annual campaigns to help Lowe’s succeed against their top competitor.
With two decades of experience in advertising, Brad recognizes that marketing to consumers today is about an emotional connection. It is not about advertising at consumers, it’s about creating relevant and rich stories for people.
Chief Media Officer
Shattuck Groome is a pioneer in the media analytics field, having held various leadership roles throughout his career in CPG companies, start-ups and media agencies that have been named in consecutive years to Inc. magazine’s lists of fastest-growing companies.
Most recently, Shattuck co-founded Cage Point, an omni-channel media agency that was the predecessor to NitroCagePoint, now part of NitroCollaborative. Since 2016, the agency’s vision has been to transparently connect media investment to sales (ROI) using state-of-the-art technologies. NitroCagePoint prides itself in providing clients with disruptive media innovation, creating strong relationships across a broad portfolio of industries, spanning CPG, retail, spirits, pharma / OTC, banking and travel.
Earlier in his career, Shattuck was co-owner and managing partner at Generator Media + Analytics, launching the agency’s digital media division and building a top-tier client roster, such as Red Cross, Chase, Jose Cuervo, Hotwire, and Jenny Craig. Here, he became recognized and respected in the media analytics field, invited to speak at international conferences and a subject matter expert in the trades. Shattuck began his profession managing brand portfolios of Fortune 500 businesses, followed by assisting start-ups which culminated in three companies participation in Nasdaq market bell ceremonies.
Shattuck has a history of travel, having grown up in Colombia and Brazil, and living in various cities across the US, but still calls New Orleans home. He received a Bachelor of Science in English and Political Science at Tulane University before moving on to receive his MBA in Marketing and Finance at Washington University, Olin Business School in St. Louis. He currently lives in Fort Lauderdale with his wife, Courtney, son, Trent, and a menagerie of animals. They enjoy boating, snow skiing and traveling together.
Chief Data & Analytics Officer
Anthony has led brand performance marketing teams for 15 years at independent ad agencies, helping support a broad client roster ranging from Fortune 500 companies to Pre-Series A Start-Ups. Anthony is the Chief Data and Analytics Officer at NitroCagePoint; he was a co-founder of Cage Point, now NitroCagePoint, part of NitroCollaborative.
His focus on metrics-driven marketing has helped clients develop & scale omnichannel media mixes, allowing brands to reach new customers and unlock new revenue streams for online and brick & mortar businesses alike.
Previously, Anthony helped to launch MyBankTracker.com – a go-to destination for consumers seeking credit card, savings accounts, and other personal finance products. He was an influential part of their growth story, leading a performance marketing team responsible for increasing users & revenue by more than 25x in less than five years. Anthony helped to generate more than $2.5 billion dollars in new account funding annually for leading banks like Ally, Chase, Citi, AMEX.
Anthony also worked for Generator Media + Analytics as the Digital Communications Strategy Director.
Believing that smart marketing teams deserve access to actionable data & insights, Anthony has helped develop the vision for Cage Point’s advanced analytics practice - leading a team that develops deeply customized solutions tailored to each client’s unique business objectives.
When he’s not running media mix models, Anthony enjoys running the Schuylkill River Path in Philadelphia, where he lives with is wife and two pocket-sized pitbulls.
Chief Financial Officer
Being an integral part of the leadership team since 2018, Zach has helmed the agency’s finances and accounting through its most explosive period of expansion and throughout its transformation to NitroCagePoint.
As CFO, Zach takes a hands-on approach to ensure the agency maintains productive relationships with clients and vendor partners. He strives to ensure consistent delivery of world-class service. He is an expert at developing and deploying process and policy to ensure that accuracy and efficiency is sustained. He prides himself on delivering business intelligence that allows the agency to be nimble while providing deep insights that contribute to the agency’s success and growth. Most importantly, Zach takes great joy in being a mindful leader of talent, coming from a place of empathy and understanding.
Zach has two decades of experience in the advertising and marketing industry and has held agency leadership roles for the last decade within both the large multi-national holding companies such as WPP and Publicis and more recently within small and mid-market New York City based companies tackling hands-on 360° roles that have included Operations and Human Resources.
SVP - Communications Strategy
Wilton is SVP, Communications Strategy at NitroCagePoint and is responsible for the full media lifecycle, from strategy to successful execution and optimization. She is driven by the performance marketing promise to drive results with every media dollar spent. She collaborates with teams to craft innovative, data-driven, and omni-channel plans that deliver business objectives and maximize brand results.
In a fast-paced and ever-changing media environment, Wilton is a visionary and obsessed with mastering the latest technologies. She is an expert in developing cutting-edge brand safety parameters to ensure safe and fraud-free media buys, especially for industries with increasing regulation.
She joined the agency six years ago after a stint at Essence Global where she was the Associate Media Director and ran the HP Inc. account. She coordinated with global agency teams and clients while leading US D2C and B2B strategies across multiple business lines and co-op partnerships with retailers and suppliers.
Wilton began her career working with Shattuck and Anthony at Generator Media + Analytics working in planning and buying across several CPG, travel, ecommerce, and performance brands. A digital specialist, she developed and launched 100% custom, never-been-done-before executions for Mars’ MyM&Ms, Graco Baby products, Chiquita Banana and ComiXology.
Wilton grew up in Charlottesville, VA and attended Washington and Lee University. She enjoys hiking, going to the beach with family and the quarterly office karaoke outing.
SVP- Communications Strategy
Mariana leads strategic omni-channel media planning for a portfolio of brands with both brand and retail objectives as SVP, Communications Strategy. With over 16 years of media agency experience, she has the expertise to support both challenger and well established brands across all verticals.
Mariana launched her career in strategic media planning at Merkley & Partners, planning for luxury automotive Mercedes-Benz, handling local dealer association sales events and national corporate branding efforts. Later, at Zimmerman Agency she managed the development of all media supporting US Nissan regional dealer associations’ retail messaging. Beyond automotive, Mariana has a breadth of experience in brand and performance driven affluent marketing. While at ZenithOptimedia, she managed J.P. Morgan Chase’s portfolio of co-branded credit cards, and later transitioned to roles at both Generator Media & Analytics and NitroCagePoint working on a range of clients from luxury airlines to super-premium household appliances.
Mariana also has a strong background in CPG, launching several campaigns for iconic American brands like Aunt Jemima, Sam Adams, and Southern Comfort. She developed media strategies to reinvigorate these brands to a new generation with innovative digital extensions and broad-reaching linear tv and streaming video plans. At NitroCagePoint, she continues her work in this space, leading planning for premium pet food brand Freshpet, as well as a portfolio of pharma / OTC brands.
A graduate of Villanova University, Mariana is a Wildcat and currently resides in West Palm Beach with her husband, Nick, and son, August. After 15 years of living the big-city life in New York, she now enjoys spending her time at the beach or the driving range.
VP - Director Biddable Media
Monica is a Performance Media Leader with 10+ years of extensive background in digital marketing working with leading organizations such as Google and Dentsu International.
Utilizing her expertise across Search, Social, Video, and eCommerce platforms, Monica has been crafting holistic omni-channel performance strategies to help clients achieve their unique marketing goals. Her passion for exploring new media platforms and keen eye for emerging marketing trends helps clients successfully evaluate and evolve their media mix by quickly adapting to changing consumer habits.
Monica has been instrumental in building a highly skilled biddable media team of SEM and Paid Social specialists at NitroCagePoint. She continues to grow and empower the team with her thought leadership skills and hand-on management approach.
Previously, Monica managed a large B2B client at Dentsu (iProspect) and helped lead their international market expansion efforts by strategically launching SEM campaigns across 20+ markets, including testing the agency’s first ever Paid campaign on Yandex Direct Ads platform to explore potential brand market share in Russia
She kickstarted her career with Google, working across plethora of Google products, supporting SMB and large-scale clients. Owing to her cross-product expertise Monica helped in the launch of Google Play Store Help Center and streamlined its internal customer support platform to ensure a smooth product launch.
Monica grew up in various parts of India and received a bachelor’s degree in Journalism & Mass Communication there before travelling to the United States to pursue a Master of Science in Marketing Analytics. She lives in New Jersey with her husband and two lovely daughters. In her spare time, she enjoys gardening with her husband and planning fun little activities with her 5-year-old.